Icatchi harnesses the natural instinct of flies by using colour, light and smell to lure them to confinement where they are separated from moisture and food resulting in dehydration and a reduction of unpleasant odours.
Dehydrated flies are removed from the reproduction cycle effectively depopulating an infested area and provide a natural food source for wild birds, fish and insects.
Instead of exiting through the entry holes, they fly towards the light, which enters from the lid (positive phototaxis) and get trapped in the drying chamber.
Once in the drying chamber, they dry out, as they are removed from food and water.
Dried flies can be returned to the environment as food source to animals, such as chickens and fish.